February 25, 2011

Diesel: Sex sells II


After being stupid comes sex…

This “sex sells” campaign, successor of the “Be stupid” campaign, used the sex sells-theme as openly as possible, by just quoting it, instead of only putting half naked women or other obscene things on a billboard… and who could have been a better photographer for this campaign as Terry Richardson (who is said to have following quote at his door: “If you are a model and over 18 come in”)

terry    Terry @ work  ^^

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"See, the poor dream all their lives of getting enough to eat and looking like the rich.
And what do the rich dream of?

Losing weight and looking like the poor."