August 07, 2010

Louis Vuitton: `Art of travel´ ad

So finally finally I am done with my bachelors thesis!!! Yeayyyy
The topic was: The relaunch, strategic decisions using the example of the fashion business. (yep the headline occupies nearly a whole page ^^)…
Anyway, I outlined, that many of the luxury fashion brands use their old heritage market their brand- like Louis Vuitton, which constantly shows ad of the art of travel campaign. This is my fav ad:

„There are journeys that turn into legends. Bahamas islands, 10:07“

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"See, the poor dream all their lives of getting enough to eat and looking like the rich.
And what do the rich dream of?

Losing weight and looking like the poor."
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