The “invention” of the little black dress by Coco Chanel was quite possibly the most sustainable creation ever… ever… ever…
In marketing terms (omg reminds me of my studies…hahaha) it was a Trend first, then became Fashion and and then went on being a Style. It so is style. I personally think no woman with a little sense for fashion can get through life without a LBD. At least at one point at life you need one. NEED.
Anyway, the point I wanted to get to is the fact, that every designer, fashion brand, label, fast-fashion store or what/who so ever had a LBD in his/her portfolio. There is no way to get around it (well and there is really no reason to try to, cause why, I mean LBD just rocks!).
The reason to tell you all of this now is the new LBD range by American Apparel. Crazy but true, all in all they offer 38 variations of the classical style piece.
Soooo chicas, who ever does not posses a LBD… it is time! ;)