Makeyourownjeans.com: DIY!?

Do-it-yourself Web sites are making it easy for fashion buffs to design and order custom outfits: all you need is an Internet connection and a credit card.
Can design-your-own jeans rival designer jeans? How strong is this whole customizing wave???
If seen it coming and I totally understand it, cauz we all want something different and cool… and then if it´s exactly fitted to my wishes and needs- perfect! Will this trend overrun the normal stuff off the rack? 
Well, I don´t think so, it might become more important, but it is for sure nice anyhow to feel special and call something just yours!