- H&M collection designed by a Swedish fashion blogger -
There was this really interesting discussion at the DLD Conference in Munich.
“The Fashion Panel was all about the use of crowdsourcing for fashion brands. Vanessa Friedman moderated the talk with Natalie Massenet from the online luxury fashion retailer Net-A-Porter, who shortly before won the Aenne Burda Award, the Creative Adviser of H&M, Margareta van den Bosch and Scott Galloway, Professor of Marketing at NYU. The main discussion focussed on whether the customers still want strong curators or prefer bringing in their own ideas and designs.”
Anyone who wants to take the time to watch the video, it´s really worth it. The discussion is centered around the impact of internet on the consumers/ customers. Really interesting is the step H&M is taking launching a collection in Sweden, which was designed by a blogger. Wow, I mean who would have that seen coming???
…. sorry guys, for which reason ever I can´t embed the video. So please follow the link I put behind the picture.