Reem: Label to watch

Thanks to my internship at Odradek I kinda stumbled into the label Reem. A brand founded by Reem Alasadi and based in London, which is however highly appreciated by the Japanese, long known as early adopters of fashion novelties and therefore quite known among the fashion scene of Tokyo.

The cloth are a mix of vintage, new cloth and fabrics and accessories. “The hallmark of an item by Reem is integrity and originality, she manages to put together the most surprising elements and somehow they always work.” 

I really love to combination of the colors and shapes and how she manages to put together new and old in a timeless, but yet modern way! Fabulous!