Maybe Lancel tries to emulate the success of the icon bags of Hermès (Kelly & Birkin) by launching a bag that is dedicated or/and inspired by the French icon Brigitte Bardot.
Anyway, the idea is quite good and the bag really is a nice piece too.
Le Brigitte Bardot, was designed in collaboration with the iconic sex symbol-turned-animal rights activist. For the bag no leather was used, in favor of plant-derived and man-made materials.
(question- if you are against leather material, then why do you support a leather goods company like Lancel at all???)