So finally finally I am done with my bachelors thesis!!! Yeayyyy
The topic was: The relaunch, strategic decisions using the example of the fashion business. (yep the headline occupies nearly a whole page ^^)…
Anyway, I outlined, that many of the luxury fashion brands use their old heritage market their brand- like Louis Vuitton, which constantly shows ad of the art of travel campaign. This is my fav ad:
„There are journeys that turn into legends. Bahamas islands, 10:07“
August 07, 2010
Louis Vuitton: `Art of travel´ ad
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"See, the poor dream all their lives of getting enough to eat and looking like the rich.
And what do the rich dream of?
Losing weight and looking like the poor."
And what do the rich dream of?
Losing weight and looking like the poor."
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