Burberry: Launched Burberry Beauty

After Top Shop now the second English brand launched a cosmetic line this year. However, Burberry is certainly appealing a different clientele than Top Shop, but the aim is the same- money money money. The cosmetic sales in the UK rose by 30%, whilst the apparel market didn´t really grow at all last year. Obvious why it´s becoming so interesting for the brands to come up with line extensions in the make-up section… ;)

“The secret to makeup is to look like you’re not wearing any.” That’s the concept behind Burberry‘s new line of cosmetics. In fact, in describing the collection’s feel it sounds almost as if Christopher Bailey, creative director of the British fashion house, lifted lines from the family sitcom script.
The idea for the make-up line might be a good one, but the question is, when it´s better to look as you ´re not wearing any, how much sense does it make, to introduce another cosmetic line to a already saturated market? ;)